The iPhone may still be the best value among smartphones – seriously

In the face of a global economic downturn, one thing you wouldn’t expect is for some of the more expensive smartphones on the market to increase their market share. And yet, that’s what Apple’s iPhone did.

Global smartphone shipments fell 9% in the second quarter of this year, according to a new report from Canalys (opens in a new tab), but Apple’s market share fell from 14% to 17%. Admittedly, it is still behind world leader Samsung, which holds 21%. However, as Samsung fell, Apple rose. Additionally, Canalys says demand for Apple’s iPhone 13 is still strong.

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