Vizio’s new TVs and soundbars focus on what the company does best: value

Vizio was once the de facto recommendation for TV buyers looking to spend under $1,000 on a new device. But in recent years, companies like TCL and Hisense have made their presence felt in the mid-range price segment that has long been Vizio’s specialty – and sometimes with better performance.

That didn’t help Vizio run into issues with its 2020 line of TVs (especially in the area of ​​next-gen 4K gaming), requiring multiple firmware updates to get these TVs where they needed to be for gamers. the most demanding. So it makes sense that the company took its time with the announcement of the 2023 models today.

What is not being refreshed are Vizio’s most premium sets. The 65-inch and 75-inch P-Series Quantum, 85-inch P-Series Quantum X, and OLED TVs will all continue to be sold for the rest of 2022, but the company isn’t announcing hardware updates for those. products today. (Vizio says they’ll continue to receive software enhancements, like support for Bluetooth headphones.)

Instead, as Vizio celebrates its 20th anniversary, the company is focusing on its bread and butter: the M-series. The new lineup is led by the Quantum X 4K M-series. Available in 75- ($1,199.99), 65- ($849.99), and 50-inch sizes, this TV supports Dolby Vision, HDR10 Plus, 4K 120Hz gaming, AMD FreeSync Premium, VRR, and more. Its full-array backlight system features up to 32 dimming zones – it’s regular local dimming, not Mini LEDs – and peak brightness can reach up to 1,000 nits.

The 50-inch M-Series Quantum X can hit up to 240Hz for PC gaming at 1080p.
Image: Vizio

Vizio says the $629.99 50-inch model has a native 120Hz refresh and can go up to 240Hz when used for 1080p PC gaming. Input lag has been reduced to less than 8 milliseconds. And like LG and Samsung, Vizio has added a gaming menu for quick access to relevant settings. Unfortunately, despite having four HDMI 2.1 ports, only one is labeled as delivering 4K at 120Hz. There’s also an M-Series Quantum 6 line that offers similar quantum color picture quality without some of the gaming features.

Step down from the M-Series and you get the V-Series. Vizio claims the 55-inch size in this lineup is “often the best-selling TV in America on any given day,” according to NPD figures. The 2023 V-Series range starts at $289.99, and the company notes that each model offers a 4K picture with full local dimming, as well as support for Dolby Vision and HDR10 Plus. Below that is the Full HD D series, which comes in smaller sizes ranging from 24-inch to 43-inch with a starting price of just $169.99. Even there you get some level of local dimming for enhanced contrast.

On all new TVs, the company promises “lightning fast” navigation of its SmartCast software thanks to a new processor inside. Wi-Fi 6E is included on the M and V series for more reliable streaming performance, and Vizio continues to support a host of third-party services like Amazon Alexa, Apple AirPlay 2, HomeKit, Google Assistant. and Chromecast.

The P-Series Elevate soundbar’s rotating speakers are now available in a cheaper model.
Image: Vizio

Vizio’s $799.99 M-Series Elevate 5.1.2 system brings the trick of the company’s flagship soundbar, auto-rotating speakers, to a more affordable model. Since the new model is upholstered in charcoal fabric, there are aluminum discs on each end that light up as the speakers move to fire upwards for Dolby Atmos content.

If you’re looking for something smaller with an understated design, the standard M-Series All-In-One 2023 soundbar might be faster. Since this is a 2.1 soundbar, it is much cheaper at $199.99. But the company says it still delivers “a complete, no-compromise audio system with performance that surpasses its size.”

As it always has, Vizio is clearly staying aggressive on price with its 2023 model year TVs and soundbars. company can keep up with (or outperform) others in a midrange television market that has become fiercely competitive.

Leave a Reply

Your email address will not be published.