Why You Should Start a Podcast for Your Business

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A podcast can be a powerful and inexpensive way to communicate your message to your target audience and is a fantastic tool for promoting what you offer. Being a podcaster will help position you as an expert in your field, which, in turn, will help you build a client list of fans who already know, like, and trust you. With a podcast, you can share your ideas, thoughts, and solutions with potential customers in an easily consumable format. Additionally, a podcast is also a great way to build authority and credibility with potential buyers.

Here are four reasons why you should start a podcast.

Related: Why Podcasting Is Your Best Chance For Success

1. Position yourself as a recognized expert in your niche

What would be the value if you were considered an expert in your area of ​​expertise or niche? I’ll answer for you: it would be an incredible value.

Growing up, we are conditioned to believe that the talking heads on TV, radio, and the Internet are people we should trust. A podcast is a way to do the same thing and enjoy the same credibility. Those in your niche will value your opinion and you will build their trust as an expert.

As with any other content strategy, it’s important to produce high-quality content that is relevant to your audience. Take the time to develop strong topics and interview interesting guests who can share their expertise with your listeners.

2. Build a contact list of your target customer

One of the benefits of a podcast is that once a listener subscribes to your show, they automatically get new episodes downloaded to their device. This means they won’t need to check out new content. A subscriber has already shown interest in what you have to say. Your podcast will now be available to them on a regular basis, not lost in spam, making deliverability more efficient.

If you have defined and designed your content correctly, you have the possibility of gaining a base of listeners very quickly; and potentially to a global audience (e.g. my podcast is popular in Thailand, for some reason). By consistently featuring your content, you’ll keep your product or service top of mind and give them something to look forward to.

Podcasting also allows you to present specific topics. Your audience will choose to listen to your podcast because of their interest in your content. Unlike radio where there are interruptions, and the subject may jump. Act on it and blow them away with valor.

Related: Podcasting is the New College

3. It generates organic traffic

Listeners chose you by listening to your podcast. This unique characteristic of a podcast makes it very effective in promoting and marketing to a targeted audience. Because you’re targeting the right people for what you do, you have a perfect opportunity to craft an offer that speaks directly to them.

In each episode, have a call to action that directs the listener to a web page with a promotional offer tailored to them. Make your audience feel special. You’ll want to give them a one-time reward for listening and subscribing, and therefore a reason to visit your page. The offer should have a low-cost or no-cost introductory element that places them in your database.

Once they are in your contact list, you can market higher priced products or services. By including a link to the offer in the show notes, listeners can easily visit the offer and learn more. Additionally, podcasters can promote the offer on social media, increasing the chances that potential customers will see it.

Related: 10 Essential Podcasting Tips for Entrepreneurs and Authors

4. Low start-up cost and little time to produce

To get started in a podcast, there are very few things you will need. All you need is a computer, a decent microphone – which can be purchased for around $50 – and an account with an online podcast hosting website. You can upgrade to nicer gear later if you want. On the other hand, if you’re trying to start your own radio station, you’ll need to learn and follow FCC regulations, in addition to shelling out significant dollars for quality recording and broadcasting equipment. Podcasting bypasses all of these costs and issues.

You can start with very little cost, but you must have something to say and a passion to share it.

Podcasts are one of the easiest and most cost-effective ways to market yourself and give an audience exactly what you’re looking for. Podcasts are also a great way to connect with potential customers interested in what you have to say. You can become an expert and a celebrity in your field. Getting started today is a small investment of time and money.

If you’ve thought about it and have a lot to say about your niche: go for it! It’s not as difficult as you probably think.

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